The Story of a Book


There’s a book coming out next year, one that has it’s own incredible story to tell. This isn’t a work of fiction, but the pages will provide exquisite images printed in dream-like color, revealing fantastic objects that instigate multi-sensory experiences in the viewer. This isn’t a memoir, but will have first-person accounts of the uncanny trait of cross-modal perception. And, while it isn’t a research journal, the book will also have multiple papers presenting cutting-edge information on the neuroscience of synaesthesia.  This is a most unusual project, one that brings science and art and synaesthesia together in one superb volume, and I very much hope it serves as a landmark publication.

Synaesthesia: what is the taste of the color blue? promises to be truly unique. While there are many nonfiction works on the topic of synaesthesia, a handful of art books, and even a few novels, there isn’t anything like the Synaesthesia: what is the taste of the color blue? available to readers who want to explore the synaesthetic experience through the lens of multiple creative disciplines and various scientific fields. This volume is a companion to the series of events hosted in Los Angeles, California in the Autumn of 2017, coordinated in collaboration between Building Bridges Art Exchange, the UCLA Art | Sci Center, and the International Association of Synaesthetes, Artists, and Scientists. Over several weeks, we presented an installation featuring works by a curated selection of international artists, Synaesthesia Dance Experience (SDE) a scintillating performing arts event, concerts, author readings, and a symposium attended by scientists from 9 countries. We collectively called these events Synaesthesia: what is the taste of the color blue? after the name chosen for the installation. 

Together, they were nothing less than fantastic! Honestly, there hadn’t been anything like Synaesthesia: what is the taste of the color blue? in the United States to date, and I’m incredibly honored to have been part of the creation and administration of these events. They remind me a bit of a small-scale version of a world’s fair, or a bienniale, where multiple parties collaborate on a series of joint projects that are ultimately about revealing art and science to the public. And, while the Los Angeles events are concluded, there is still a growing audience for Synaesthesia: what is the taste of the color blue?. We would really like to host future events at museums and galleries in the United States and abroad, and to watch this project blossom.

Our very best opportunity to get traction in the arts community for this groundbreaking installation is to publish a catalogue featuring the art, artists, events, and symposium. Acquiring funding for this publication is constantly on my mind these days, as it will likely take about $20,000 to make this happen. That’s a big sum for a small organization like IASAS, but I think we can make it happen!

We have 24 hours remaining to our indiegogo campaign for Synaesthesia: what is the taste of the color blue? which has exciting perks for donors at every level. We’ve chosen a flexible goal, and right now, we’re focused on raising a minimum of $2500 to get the ball rolling. You can learn more about the campaign here. I do hope you’ll join us as we bring this landmark catalogue to publication, allowing our book to tell its wonderful story.


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